Introduction    6
Ready? FIRE! Aim.    6
Why A Marketing System?    8
Your Marketing Umbrella And How It Influences Everything    12
More Than Just Advertising    14
Why This System?    19
The Marketing Funnel System: Overview    24
Pareto's Principle: the 80/20 Rule    24
Welcome To The Marketing Funnel    27
Before They Buy: Your Lead Generation System    32
After They Buy: Your Opportunity For Bigger Profits And More!    34
Anticipating Their Needs And Reducing Support Tickets    35
The Importance Of Testimonials And Feedback    35
Ask Them For Referrals And Make It Worth Their While    36
Exceed Their Expectations With Unannounced Bonuses    36
Email Templates - Pre-Sales    38
Email #1 - Sent Instantly Upon Confirmation    38
Email #2 - Sent After 1 Day    43
Email #3 - Sent On Day 2    47
Email #4 - Sent On Day 4    48
Email #5 - Sent On Day 6    51
Email #6 - Sent On Day 7    54
Email #7 - Sent On Day 10    57
Email #8 - Sent On Day 12    65
Email Templates - Post-Sales    69
Email #1 - Sent Immediately    69
Email #2 - Sent After 2 Days    71
Email #3 - Sent After 5 Days    72
Email #4 - Sent After 9 Days    77
Email # 5 - Sent After 14 Days    80
Pre-Launch Notification Sequence    82
Email # 1 - Sent Immediately    82
Email #2 - Sent After 2 Days    84
Email # 3 - Sent After 3 Days    88
Email # 4 - Sent After 6 Days    90
Email # 5 - Sent After 10 Days    93
Email # 6 - Sent After 12 Days    95
Email # 7 - Sent After 15 Days    103
Instant Opt-In Surge: How To Get Qualified Leads
Subscribing to Your List in Record Numbers    106
Introduction    106
Writing and Publishing Articles    107
Posting to Forums    113
Promote Within Your Products    117
Joint Ventures    118
Finding JV Partners    119
How To Dramatically Improve Your Double Opt-in Rates    125
Offline Marketing    127
Improving Your Opt-In Conversions    132
Focus on Them, Not You    133
Emphasize Benefits, Not Features    134
Push Their Emotional Hot Buttons    135
Incorporating Proof and Believability    137
The Unique Selling Proposition (USP) 140
The Headline    142
The More You Tell, The More You Sell    144
Write To Be Scanned    145
The Structure of AIDAS    146
Conclusion    147